CHOICE® Best Brand Award 2025 – Australians Continue to Choose the Air-Conditioner They Trust
Why Australians Continue to Choose MHI
Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) is incredibly proud to announce that we have once again been awarded the highly respected CHOICE® Best Brand for Air-Conditioners in 2025, receiving equal Best Brand recognition in this year’s results. This achievement comes after holding the title for six consecutive years from 2018 through to 2023, before placing a close second in 2024. We now return to the top of the ranking in 2025 as equal Best Brand, reflecting the continued trust Australian homeowners place in our extensive range of air-conditioning solutions crafted with innovation and care for customers and business owners all over the nation.
A Legacy of Award-Winning Air Conditioning
More than just an industry award, the CHOICE® Best Brand Award represents the voice and experience of real Australians. It is based on independent product testing and insights from Australian households. Brands are scored across the following criteria:
- Product Testing – 40%
- Reliability – 30%
- Customer satisfaction – 20%
- Recommendation ratio – 10%
Only brands that deliver consistently high performance across all four categories are eligible, with endorsement awarded to a maximum of two brands which this year resulted in an equal CHOICE® Best Brand recognition.
The result demonstrates that MHI performed strongly across the 4 criteria, and we are incredibly grateful to the Australian customers who participated in the research and honestly rated our systems. Their feedback not only earned us this recognition but also helps us continually refine our products and expand our range to deliver an even broader suite of solutions for Australian homes.
Performance in the CHOICE® Survey
The 2025 CHOICE® Best Brand Award is the result of extensive testing and customer feedback, with MHIAA performing exceptionally across all measures. In the latest survey:
- 67 models were tested
- 90% reliability was recorded
- 91% satisfaction was achieved
- 74% overall Best Brand Score
This outstanding performance saw MHIAA awarded equal highest Best Brand score for 2025. These results clearly highlight the strength of our products and reflect the trust that Australians place in our systems. We are especially grateful to the many customers who participated in the CHOICE research and provided their honest experiences. Their feedback not only secured this recognition but also drives us to continually refine and expand our product range – delivering an even broader suite of solutions for Australian households.
Engineered for Australian Conditions
Air-conditioning is one of the most significant long-term investments Australians make for their homes – not only in terms of upfront cost, but also in ongoing energy use, with heating and cooling typically accounting for around 40% of household electricity. That’s why independent recognition from the CHOICE® Best Brand Award is so important. It reassures Australians that the product they are investing in is trusted, reliable and proven to perform in real-world conditions.
By designing with Australian conditions in mind and continually refining our engineering, MHIAA remains a brand that our customers can rely on when it comes to keeping their homes and workplaces comfortable all year around.
“We are humbled to receive the CHOICE® Best Brand Award for 2025 and deeply honoured by the trust that Australians continue to place in our products,” said Akihiro Nakajima, Managing Director of MHIAA. “At Mitsubishi Heavy Industries, we have a long history of engineering excellence, and we remain fully committed to delivering high-quality and reliable air-conditioning solutions that meet the needs of Australian homes. We will continue to work hard to uphold this trust in the years ahead.”
Honoured by Our Customers, Inspired for the Future
At MHIAA, we believe that air-conditioning is about more than just cooling and heating – it’s about creating comfort, protecting wellbeing and delivering peace of mind in every Australian home.
“This recognition means so much to our team because it comes directly from Australian consumers,” said Jenny Perello, Marketing Manager at MHIAA. “We’re incredibly grateful to everyone who continues to choose MHIAA, and we’ll keep working hard to deliver products that combine advanced technology with the everyday reliability that Australian families deserve.”
Thank you to every customer who has chosen MHIAA – your continued trust inspires us to keep innovating and leading the way in air-conditioning for Australian conditions.
As Experts in Air, we remain fully committed to supporting Australian households with reliable, energy-efficient solutions designed for local needs – today, tomorrow and well into the future.
